When it comes to nutrition and sports performance, it’s hard to know which source to trust. The vast majority of people don’t have the time to pour over the primary research. Conclusions are often influenced by marketing. Even if you don’t admit it, marketing techniques drives your decisions. Companies used what is called marketing science to create a bias. You may have strategies during and post workout that are well intentioned but may be doing nothing. Or worst yet are counter productive.
This article will examine an instance in which people could be misled by marketing “science”. This study looks into sports drinks: does an athlete even need to swallow in order to get the benefit. Continue reading “Carb Swishing Improves Performance”